More professional setting for promotional products and incentives trade fair

Hannover, Germany. As the International Trade Fair for Promotional Products and Incentives, PROMOTION WORLD will boast an even sharper professional profile in 2010. Four days out of the five-day PROMOTION WORLD, running concurrently with HANNOVER MESSE from 19 to 23 April 2010, will now be reserved exclusively for trade visitors. 'We expanded the concept of Trade Visitor Days in close teamwork with our exhibitors to make the event even more attractive,' explained project manager Arno Reich. 'Next year from Tuesday to Friday, PROMOTION WORLD will be open exclusively to a professional trade audience,' he added.

For PROMOTION WORLD 2010 the organizers at Hannover-based Deutsche Messe are anticipating some 150 exhibitors on 4,000 square meters of space. The range of exhibits reflects the great variety of promotional products and incentives available, including all the key segments like brand-name textiles, bags and travel luggage, electronic items, computer accessories, toys, leather goods, watches and jewelry along with writing implements, glass and porcelain. As at previous events, the entire range of promotional products will be represented - from inexpensive giveaways to high-grade goods.

Thanks to the direct tie-in to HANNOVER MESSE, PROMOTION WORLD represents a unique platform for exhibitors to pick up new industrial clients. HANNOVER MESSE is the world's leading technology exhibition, bringing together eight different trade fairs, all running concurrently under the event's unifying umbrella. The main themes next year are industrial automation, energy, subcontracting and leading-edge technologies.

Expanded forum program
The newly introduced forum at PROMOTION WORLD 2009 was well received by exhibitors and visitors alike. For the 2010 event the forum program is being expanded to give even more marketing managers an opportunity to pick up fast and comprehensive information on the state of the promotional products and incentives market. Apart from the forum, promotional product dealers will be available again at the Service and Ideas Park to provide individual customer advice.

Upbeat on the future
According to a recent study by the German promotional products association GWW, the German promotional products sector was able to increase its sales by 15 percent over the past five years for a total of 3.21 billion euros. This puts promotional products at No. 3 among all advertising media in terms of sales revenue. 84 percent of all companies are planning to increase or at least maintain current spending levels on this form of communication and promotion.