PROMOTION WORLD establishes itself as professional platform

Despite the economic slump, compounded by massive air travel hindrances during the week in question, exhibitors at PROMOTION WORLD found many hopeful signs for the future.

Exhibitors and associations alike praised the high quality of customer leads as well as the program of forums at the event. In its fifth year of existence, the "International Trade Fair for Promotional Products and Incentives" reconfirmed its role as a platform for showcasing the latest industry trends and innovative products and for generating new leads.

"Move your business - the slogan this year at PROMOTION WORLD - was definitely put into practice," commented Dr. Wolfram von Fritsch, Chairman of the Managing Board of Deutsche Messe, at the close of the event. "Our exhibitors displayed innovative and interesting products to win new customers. And due to the direct proximity to HANNOVER MESSE, PROMOTION WORLD enjoys an absolutely unique environment," he concluded.

The supporting program at PROMOTION WORLD 2010 met with a highly positive response, including the new "promotion in motion" forum, the Service and Ideas Park featuring promotional product dealers and naturally the Promotional Gift Awards, presented by the Cologne-based publishers at WA Verlag.